V-Groups™ - face-to-face website development focus groups

V-Group™ discussions are the best format to fully explore broad issues and creative ideas. Respondents find it much easier within a group situation to articulate and develop their opinions on more abstract elements of websites (e.g. non-usability aspects such as continuity or brand perceptions), with the help of their peers and the moderator to stimulate discussion and help develop a train of thought.

V-Group™ discussions are web enabled groups during which each respondent has access to their own PC so they can review and explore websites during the session.

We also use our V-Discussion™ short term online research community technique to conduct website development research - click here for more information.