Other Techniques

Virtual Surveys offers a number of other website user research techniques:-

Focus Groups: Including conventional groups, 'web-enabled' groups, online groups and moderated email groups.

V-Halls: Short interviews in a central location, offering the opportunity to test a limited number of site pages, quickly and inexpensively.

Eye Tracking: Extremely precise feedback on the way that users actually view and interact with a page.

Log Analysis: While of limited value on its own in understanding users, log analysis is useful in indicating the fault lines and problem areas in a website.

Internal Workshops and Research Implementation: Internal workshops can be used to keep the project focused on user requirements, while staying in close touch with the constraints and objectives of your business.

Website Accessibility

Virtual Surveys has a particular understanding of the area of accessibility and has interviewed many disabled people.

Our key services in this area include:-

Accessibility Audits
Usability interviews with disabled people
Surveys of your site with our unique Online Disabled Users Panel
Accessibility Awareness Training

Information Architecture Testing

How the content within your site is organised, or the 'information architecture', is key to the overall usability.

Traditional qualitative methods to test appropriate grouping of content can be lengthy and inaccurate.

We have developed an online method of assessing content structure which provides you with:-

More robust data about your optimal site structure
Use of sophisticated software to enable modelling of responses

This technique can be used alongside qualitative research to provide real insight into your site usability.

Expert Competitor Reviews

Expert reviews involve a detailed assessment of your website against your key competitors, undertaken by our experienced web researchers, utilising our experience from 100's of usability interviews.

Each site is assessed against standard criteria which include:-

Homepage
Navigation
User Experience
Transactions
Consistency
Help
Legibility
Language
Technology
Visual Clarity

A number of heuristics are used within each section. Our consultants will then provide you with a written report/presentation to enable you to understand how your site is performing within the overall market.

To find out more contact us.