VSI and 5A's
Measuring and Improving the Impact of Websites
Virtual Surveys has launched a new website benchmarking system called the 5As.
Virtual Surveys has conducted hundreds of website satisfaction surveys over the last 8 years and as
such has an enormous database of ratings, covering many different sectors. VSI (Virtual Surveys Index)
was created in 2000 to provide relative measure of website effectiveness.
Normative Data - VSI
- Virtual Surveys has conducted hundreds of website satisfaction surveys over the last 8 years
- Enormous database of ratings
- Covering many different sectors
- VSI (Virtual Surveys Index) created in 2000 to provide relative measure of website effectiveness
In addition to an overall VSI, we have recently recognised the need for a greater depth of understanding.
We have therefore scored users using a micro-model into the following five types:
The model is based on a number of key aspects including Net Promoter Scores.
Example of output:
The site redesign achieved its aim of moving significant numbers of customers up the ladder from
Antagonistic towards Advocates.
The 5As will be used in the following key ways:
- To benchmark sites against norms (total and by website category).
- As a diagnostic tool to advise companies how they can best improve their site.
- Each respondent can be allocated to 5As at runtime and subsequent questions can be focused on 5A status e.g. Advocates and Affiliates can be asked - What would you recommend about this site? Affiliates, Attractable, Apathetics, and Antagonistic - What single change would make the site better?
If you would like any further information contact Graeme Lawrence on 0161 242 1100.
