Marketing Sciences
Virtual Surveys' Marketing Sciences department offers sophisticated analysis techniques to help you get the most from the large sample sizes that online research provides:-
- Regression/Correlation
- To understand what drives loyalty, satisfaction and value.
- Conjoint
- To understand what drives loyalty but in addition to test service/product scenarios to assess which offers the greatest potential.
- CHAID
- To identify behaviours most correlated with a key dimension such as loyalty, hence identifying how best to target customers.
- Tracking Studies
- Virtual Surveys have an impressive track record in providing cost effective methods by which to track customer satisfaction, brand health, advertising or your competitors.
To find out more contact us.
