Education sector
Education sector
| Title | Abstract | Download |
|---|---|---|
| EasyJet Community Webinar, plus Online Survey Engagement and Mobile Surveys | A brief overview of the easyJet community, managed by Virtual Surveys. Plus, Virtual Surveys take outs from recent conferences, including improving online survey engagement and mobile surveys. | easyJet Community webinar. 2009-01-01.ppt |
| Online Brand Communities | Why use an online community as a research tool? This presentation aims to outline the thinking behind the concept and demonstrate the benefits it can bring to a business. | Online Brand Communities. 2008-05-01.ppt |
| Developing Relationships. Using Online Panels & Web 2.0 Communities | How do you discover what your customers think about your products? The answer is online panels and communities, which are all about user participation. | Developing Relationships. Using Online Panels and Web 2.0 Communities. 2007-11-01.ppt |
| Online Panels are Unsustainable. Online Communities are the Future. (BBC World Service Case Study) | What is the future for the online panel? Is the answer to move towards online communities? This presentation aims to highlight, using the case study of the BBC World Service, the benefits that an online community can bring compared to an online panel. | Online Panels are Unsustainable. Online Communities are the Future. BBC World Service Case Study. 2007-10-01.ppt |
| Social Networks and Research | Social Networking is changing how people use the internet and what they expect from a website. What are the implications for research? | Social Networks and Research 2007-09-01.ppt |
| Black Swans, Web 2.0: The Shift that is Happening | The future has always been predicted based on observations of the present is this true of the internet? | Black Swans, Web 2.0. The Shift that is Happening. 2007-06-01.ppt |
| Psychoanalysing Online Research | There is a great opportunity to create a new dialogue with customers and potentially completely change the way that research works. | The Games We Play 2007-04-01.ppt |
| A psychoanalysis of the relationship between panel owners and panel participants | Using a key theory of psychoanalysis (Transactional Analysis), this paper analyses the way we run our online panels. It points out that a lot of the problems we are experiencing (declining response rates, professional respondents, etc.) are potentially a direct result of crossed transactions between panel owners and panel participants. It discusses examples of how our relationship could be improved and shows how new technologies may help us realign our relationship to be on a more sustainable (and Adult <-> Adult) basis. | A Psychoanalysis of the Relationship between Panel Owners and Panel Participants 2007-02-01.pdf |
| 10 Key Trends in Online Research | 10 Key Trends in Online Research | 10 Key Trends In Online Research 2007-01-01.ppt |
| Congress 2007 - Insight 2.0 | Web 2.0 is changing the way research is conducted. The challenge for researchers and companies is to move with these changes and utilise them. The future is participation and interaction. | Congress 2007 - Insight 2.0. 2007.ppt |
| The impact of online banking on customer loyalty | This paper aims to provide evidence that encouraging customers to bank online in fact offers opportunities to enhance customer loyalty. It also provides evidence, however, that many banks are currently not taking advantage of this opportunity and suggests some routes to change this. | The Impact of Online Banking on the Customer 2006-09-01.doc |
| How has the Internet changed research? | How has the Internet changed research? How will it change it in the future? | How has the Internet Changed Research 2006-05-01.ppt |
| The power of conjoint analysis and choice modelling in online surveys | The Internet has created new opportunities to use multivariate techniques, amongst the reasons for this are: the fact that sample sizes tend to be larger online and the power the Internet provides to use more complex designs. There have also been tremendous advances in the mathematics underlying this field, creating an exciting range of possibilities. This paper reviews how state-of-the-art conjoint and choice modelling is being implemented via the Internet. | The Power of Conjoint Analysis and Choice Modelling in Online Surveys 2006-03-01.doc |
| Gaining a Competitive Advantage with Online Panels | The market for online panels is maturing fast within the UK and there are now a plethora of options available to researchers. Many agencies are wrestling with dilemmas over whether and/or how much more to invest in an online panel. At the same time, many in client companies are beginning to realise that running their own online panel (or buying online field and tab), can result in substantial cost savings. This workshop provides a guide through the maze of determining how best to work with online panels with information about the latest options and opportunities. | Gaining a Competitive Advantage with Online Panels 2006-03-01.doc |
| New Technology - The future is here | Strong, disruptive changes are in place and are already beginning to re-shape the industry. Most of them are due to rapid advances in technology. | New Technology - The Future is Here 2005-10-01.doc |
| Web Surveys and the new Disability Discrimination Act | No-one has been sued for denying a respondent the right to take a web survey yet, but from the 1 October, this became another peril of online research. The part of the 1995 Disability Discrimination Act that upholds the principal of equal access to services now applies to public websites too. This new law gives teeth to individuals who wish to sue, if they consider the site works in such a way that they are prevented from using it, because of the nature of their disability. In other countries where such legislation exists, actions are usually settled out of court. | Web Surveys and the new Disability Discrimination Act 2005-06-01.doc |
| 10 Golden Rules For Online Banking | Over the past 5 years we have charted steady improvements in levels of customer satisfaction for most Internet banks. The higher levels of satisfaction have been driven mainly by improved functionality and usability. However, when we interview online banking users and read the comments from our visitor surveys, we are aware that there are still a number of issues that cause irritation and annoyance to users. | 10 Golden Rules for Online Banking. 2005-04-13.pdf |
| Understanding the Online Panelist | This paper analyses the motivation of why people belong to online panels and provides an understanding of the dynamics of the relationship and the implications this may have for our industry. A survey of an UK panel has shown four distinct motivation groups: Helpers, Opinionated, Incentivised and Professionals. It concludes that panels need to offer a variety of incentive schemes to ensure that all groups are motivated and in particular reduce their reliance on sweepstakes/prize draws. | Understanding the Online Panellist 2005-04-01.pdf |
| Where now for Internet banking? | Using findings from a continuous survey amongst UK Internet bank customers and additional primary research conducted in December 2004, this paper aims to provide a unique insight into Internet banking in the United Kingdom. The paper reveals consumers' perceptions of Internet banking, how these have changed over time and how they are likely to develop in the future. It offers all those involved in the financial industry a better understanding of what consumers want from Internet banking and suggests the key areas for improvement that will help further grow this important sector of the market. | Trading Places - Where now for Internet Banking. 2005-01-27.pdf |
| Is Internet Banking in a Mid-life Crisis? | The Internet banking industry has a lot to be pleased about. According to the MFS, 13% of the UK adult population banked online in 2004. This represents great progress since the launch of the UK's first Internet bank in 1995. What's more, Virtual Surveys' VOBS Survey, running since 2001, has charted steady improvements in levels of customer satisfaction for most of the Internet banks over the past 4 years, driven by improved functionality and improved usability. | Is Internet Banking in a Mid-Life Crisis 2005-01-15.doc |
| Quick, Quick, Slow! - The case for Slow Research | In recent years there has been a growing reaction to the increasing pace of life. As the world has got smaller, and the speed of life faster, an ever larger number of people have begun to say that there is an alternative. They have began demanding what German protagonists are calling eigenzeit - respect for their own time. Generically, this group are characterised by the term Slow, as in the Slow Food movement (www.slowfood.com). However, Carl Honor, in his book In Praise of Slow, is perhaps more accurate when he concentrates on the term, taken from music, tempo giusto, ie the right speed. | Quick, Quick, Slow! The case for Slow Research 2005.doc |
| Facilitating Consumer Insight: The Changing Role of Research | Over the past 5 years research has made some giant strides by increasing its impact on business decision making. But what does this mean for the relationship between client researchers and their suppliers? | Facilitating Consumer Insight 2004-04-01.doc |
| Website design is about understanding the user | How a modal theory of a user experience can help develop winning websites. | Website design is about understanding the user. 2004-01-12.pdf |
| If the Internet is so clever, why aren't we all rich! | In theory online quantitative research should have delivered faster, better, cheaper research in the B2B domain. The actuality has been somewhat different, in most cases online quantitative research has not been faster, rarely better, frequently not cheaper, and has all too often failed to deliver. This paper addresses why this has happened and shows why the old adage that the impact of new technologies is usually overestimated in the short-term and underestimated in the long-term seems to apply here. | If the Internet is so clever, why arent we all rich 2003-10-01.pdf |
| Innovation in online research | Online research is at long last starting to replace research previously conducted via conventional means in the UK. Indeed some research agencies are targeting Europe for growth of online research in 2003 and are predicting it may reach a share of 15-20% of the market by 2005 | Innovation in Online Research. 2003-02-24.pdf |
| Online research will take off in the UK in 2003 - The case for and against | Copy of article published in Research magazine October 2002 | Online Research will take off in the UK in 2003. The Case for and Against 2002-10-01.doc |
| Online Surveys and Internet Research | This article describes the current state of the online survey market. It particularly highlights the big differences between the US where these techniques have been widely used and Europe where they have not. It discusses the reasons for this divide and the many issues surrounding online panels and website interviewing. It also covers online qualitative methods and suggests that these may never become as mainstream as the quantitative methods (in Europe at least). It reviews areas where online research is likely to make a major impact and discusses potential future developments. | Online Surveys and Internet Research 2002-09-01.doc |
| Monitoring the Online Media World | The methods by which web sites have been monitored have been continually evolving and are at last beginning to resemble those used by market research in other areas of media. | Monitoring the Online Media World 2001-01-01.doc |
| Pop-up Surveys: What works, what doesn't work and what will work in the future. | This paper presents a review of web site pop-up surveys. In particular it discusses the response rates (typically 15% - 30%) and the factors that appear to influence them. It also raises a number of issues and problems with pop-up surveys and discusses how they may develop in the future. | Pop-Up Surveys - What works, what doesnt work and what will work in the future 2000-03-01.pdf |
| Moderated Email Groups: Computing Magazine Case Study | This paper describes a case study usage of a new online qualitative technique called 'Moderated Email Groups' (MEGs) for VNU Publishing. It includes a validation against a physical focus group. Similar results were found for both techniques and the MEG had a number of advantages over the physical group MEGs are also shown to have a number of benefits over existing email group methods and online groups for business samples. | Moderated Email Groups. Computing Magazine Case Study 1999-02-01.doc |
| How IT is changing research around Europe. | This paper summarises the changes that have and are taking place in research agencies around Europe. It describes how agencies have progressed from a Pre-Technology Era through a Basic Technology Era and are now about to go into a Technology Revolution Era. It describes some of the changes that are about to take place in the Technology Era in terms of: external communications, data delivery, fieldwork, internal communications and office efficiency. | How IT is changing research around Europe 1998-09-01.doc |
| 2001: A Research Agency | This paper summarises the changes that have and are taking place in research agencies. It describes how agencies have progressed from a Pre-Technology Era through a Basic Technology Era and are now about to go into a Technology Revolution Era. It describes some of the changes that are about to take place in the Technology Era in terms of: external communications, data delivery, fieldwork, internal communications and office efficiency. It also reports on the results of a survey of 131 UK research agencies and their current IT development. | 2001. A Research Agency 1998-05-01.doc |
| The Use of the Internet for Opinion Polls | The paper examines current and future Internet usage in Europe. It discusses how the Internet is beginning to be used for data collection in market research and its benefits over other methods. More specifically it shows the results of Internet Opinion Polls conducted prior to UK General Election in 1997. Not only did these polls show exactly the same trends on conventional polls during the election period, but they also accurately predicted the final outcome. The results clearly support the likelihood that the Internet will become an established method of data collection of the future. | The Use of the Internet for Opinion Polls 1997-09-01.doc |