Why use an online community as a research tool? This presentation aims to outline the thinking behind the concept and demonstrate the benefits it can bring to a business.
Online Brand Communities
"A professional approach, with excellent synthesis and presentation of results"
Lucy Gripton
Marketing Manager
University of Hertfordshire
Marketing Manager
University of Hertfordshire
"Virtual Surveys innovative online community approach really helped us. The service was excellent and they made sure the project ran smoothly despite us never having worked with them before, the technique being new for us, and the fact we had very tight deadlines. Overall, I was very impressed with the depth and breadth of the insight and the way it helped us to answer our objectives"
Cate Connolly
Consumer Insights Manager
Universal McCann
Consumer Insights Manager
Universal McCann