What is the future for the online panel? Is the answer to move towards online communities? This presentation aims to highlight, using the case study of the BBC World Service, the benefits that an online community can bring compared to an online panel.
Online Panels are Unsustainable. Online Communities are the Future. (BBC World Service Case Study)
"Virtual Surveys has a professional team with experience and solid research background"
John Krzyzanowski
Research & Insight
Channel 4
Research & Insight
Channel 4
"Virtual Surveys expertise and heritage in online communities has been fundamental to the success of the community, making it a cornerstone of insight generation at easyJet"
Sophie Dekkers
Customer Research Manager
easyJet
Customer Research Manager
easyJet