In theory online quantitative research should have delivered faster, better, cheaper research in the B2B domain. The actuality has been somewhat different, in most cases online quantitative research has not been faster, rarely better, frequently not cheaper, and has all too often failed to deliver. This paper addresses why this has happened and shows why the old adage that the impact of new technologies is usually overestimated in the short-term and underestimated in the long-term seems to apply here.