This paper describes a case study usage of a new online qualitative technique called 'Moderated Email Groups' (MEGs) for VNU Publishing. It includes a validation against a physical focus group. Similar results were found for both techniques and the MEG had a number of advantages over the physical group MEGs are also shown to have a number of benefits over existing email group methods and online groups for business samples.
Moderated Email Groups: Computing Magazine Case Study
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Senior Market Research Manager
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