This paper presents a review of web site pop-up surveys. In particular it discusses the response rates (typically 15% - 30%) and the factors that appear to influence them. It also raises a number of issues and problems with pop-up surveys and discusses how they may develop in the future.
Pop-up Surveys: What works, what doesn't work and what will work in the future.
"Virtual Surveys expertise and heritage in online communities has been fundamental to the success of the community, making it a cornerstone of insight generation at easyJet"
Sophie Dekkers
Customer Research Manager
easyJet
Customer Research Manager
easyJet
"Virtual Surveys knowledge of online forums and web research is superior to other agencies"
Alison Dyson
Ecclesiastical Insurance
Ecclesiastical Insurance