This paper presents a review of web site pop-up surveys. In particular it discusses the response rates (typically 15% - 30%) and the factors that appear to influence them. It also raises a number of issues and problems with pop-up surveys and discusses how they may develop in the future.
Pop-up Surveys: What works, what doesn't work and what will work in the future.
"The project was well executed, and the results fed back to us in an easy to digest format. It also helped that they offered perceptive comments to go with the raw data"
Glyn Perrett
Senior Market Research Manager
Nationwide
Senior Market Research Manager
Nationwide
"It is always a real pleasure to work with Virtual Surveys. The knowledge of everyone is impressive (they really know their stuff), along with being very enthusiastic and passionate about what they do to provide a research solution that works (and delivers) for the client"
Senior Research Manager
Government agency
Government agency