How we help
Understanding your customers and how they interact with your website is vital to building an effective online presence. Working closely with our clients on 100's of website projects, Virtual Surveys has developed a broad range of website research techniques to help fully understand how to fulfil customers' online needs. Taking a user centred approach, we conduct research that helps you to assess:
- Who is visiting your site and why
- What your users really value
- What content resonates with your audience
- What design, look and feel works best
- How content should be structured (Information Architecture)
- Whether your site complies with legal and accessibility standards
- Traffic figures to guide future development and assess site progress
- Software investment decisions through usability testing
Techniques
We use a variety of techniques to help our clients develop their websites:
- Website visitor surveys: quantitative pop-up (or under) visitor surveys
- Website usability interviews: qualitative techniques such as depth interviews, groups and eyetracking
Case studies
Web visitor surveys
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Multi-country website visitor tracking for a leading consumer electronics company, to understand user profile, behaviour, needs and expectations Ongoing website visitor tracking for a UK high street bank, including internet banking services Website visitor to help a major UK rail company understand user profile, behaviour, attitudes and needs Website visitor surveys for newspaper publisher, to aid marketing and development of a suite of online properties including recruitment, motors and property websites |
Web usability (depths)
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Assessment of shopping website pre-launch, plus investigation of shopping process amongst consumers Usability assessment for a UK university website, focused on navigation and functionality Assessment of a sports governing body website redesign, focused on layout and structure, Information Architecture and interactivity Assessment of a services directory for a Further Education agency, conducted amongst key stakeholders and focused on navigation and functionality Examining the use of prototype mobile TV designs on mobile phone handsets for a major UK mobile network provider |
Web usability (groups)
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An overhaul of a leading bank's website for which V-Groups were used to explore look and feel, the competitive set and online messaging and images Investigation of attitudes to internet security for a major high street bank Usage and attitudes to online pharmacy websites for a high street supermarket chain |
Web usability (eyetracking)
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Assessment of page design for a major UK bank Evaluation of three different website designs for a major UK travel operator |
