How we help
We help our clients understand the nuances of consumer behaviour and attitudes so they can develop effective products, services and marketing communications. More specifically, we can:
- Explore consumer needs, attitudes and behaviour
- Identify new target segments
- Uncover unmet needs
- Understand optimum media and messaging strategy
Techniques
We use a variety of techniques to understand consumer usage and attitudes, including online surveys, online insight communities, and advanced analytics.
Case studies
Ongoing customer understanding
| Client | Mobile telecoms company |
| Objective | Provide a cost effective, ongoing research resource, specifically to help understand key consumer segments |
| Solution | A closed community of 1,000+ consumers, incorporating discussion forums, blogs, polls, surveys and multi-media elements |
Market understanding
| Client | Warburtons |
| Objective | Understand consumer awareness, usage and attitudes to rolls |
| Solution | Online panel survey with buyers of rolls |
Student attitudes
| Client | NUS Services |
| Objective | Understand the student experience and how the NUS can help in optimising it |
| Solution | Short term online research community (V-Discussion) amongst a representative sample of students |
