Usage & Attitudes
We help our clients understand the nuances of consumer behavior and attitudes so they can develop effective products, services and marketing communications. More specifically, we can:
- Explore consumer needs, attitudes and behaviour
- Identify new target segments
- Uncover unmet needs
- Understand optimum media and messaging strategy
Techniques
We use a variety of techniques to understand consumer usage and attitudes, including online quantitative surveys, online research communities, buzz insight and advanced analytics.
Case studies
| Ongoing customer understanding | |
| Client | mobile telecoms company |
| Objective | provide a cost effective, ongoing research resource, specifically to help understand key consumer segments |
| Solution | a closed community of 1,000+ consumers, incorporating discussion forums, blogs, polls, surveys and multi-media elements |
| Market understanding | |
| Client | Warburtons |
| Objective | understand consumer awareness, usage and attitudes to rolls |
| Solution | online panel survey with buyers of rolls |
| Student attitudes | |
| Client | NUS Services |
| Objective | understand the student experience and how the NUS can help in optimising it |
| Solution | short term online research community (V-Discussion™) amongst a representative sample of students |
Virtual Surveys is excellent; I like the team's consultative approach and their commercial knowledge (e.g. across sectors, as well as of our business). They consider the objectives and offer solutions and ideas for consideration, and listen to what our issues are, rather than presenting 'how Virtual Surveys does things'
Market Research Executive