How we help
We help our clients understand and navigate the complexity of product or service pricing and range optimisation. Specifically, we can:
- Identify optimum pricing levels
- Understand optimum range permutations
Techniques
We employ a variety of techniques to research price and range, including online surveys and advanced analytics.
Case studies
Price optimisation
| Client | Major FMCG group |
| Objective | Evaluate the overall appeal of a new deodorant brand sub range and investigate the best pricing option for the range |
| Solution | Online panel survey, incorporating Price Sensitivity Measures (PSM) |
Range optimisation
| Client | Major food retailer |
| Objective | Identify the optimum range of a particular product line i.e. should a new variety be added to the line, or replace an existing variety |
| Solution | Online panel survey, plus VirtualTURF analysis |
