How we help
We help our clients identify market opportunities and develop products and services that meet consumer needs. More specifically, we can:
- Explore consumer needs, attitudes and behaviour
- Identify new target segments
- Uncover unmet needs
- Develop and test new product concepts
- Pinpoint key purchase drivers
- Plan and measure launch and rollout
Techniques
We use a number of techniques to research NPD and innovation:
Case studies
Online research community
| Client | United Biscuits |
| Objective | Provide a cost effective, ongoing research resource to be used to address a variety of UB quant/qual research objectives including product development |
| Solution | A closed community of 1,000+ 'Snackrs', incorporating discussion forums, blogs, polls, surveys and multi-media elements |
Technology development
| Client | British Airways |
| Objective | Explore attitudes to proposed technological developments |
| Solution | Short term online research community (V-Discussion) |
Market understanding
| Client | Warburtons |
| Objective | Understand consumer awareness, usage and attitudes to rolls |
| Solution | Online panel survey with buyers of rolls |
