Why use online research communities?
Online insight communities embrace a participatory world and encourage consumer and client collaboration. Through Virtual Surveys bespoke CustomCommunity™ platform, our clients use communities to meet a wide range of objectives, including:
- Market evaluation
- Ideation and brainstorming
- Concept testing
- New product and service development
- Website development and usability
- Communications development and assessment
Above all, online insight communities offer a chance to conduct consumer research in an engaging, collaborative and fun way that delivers great insight at a great price.
Virtual Surveys core community solutions
V-World™ communities: ongoing, larger scale communities to answer multiple research objectives
V-Discussion™ communities: ad hoc, short term communities to answer a specific research objective
V-Life™ communities: ad hoc, short term, multimedia blogging communities for e-ethnography
Why use Virtual Surveys?
Virtual Surveys is the UK's leading provider of Research 2.0 solutions, most notably online research communities. We believe the following factors enable us to deliver high quality community solutions to our clients:
- Heritage – we were the first UK agency to run a commercial online research community (in 2006)
- Experience – since 2006 we have managed nearly 100 insight community projects
- Blue chip clients – we have delivered online insight communities for high profile, insight driven clients such as BBC, British Airways, COI, Diageo, easyJet, Emirates, GSK, HBOS, Kellogg’s, Mothercare, O2, Unilever, United Biscuits, Universal McCann and Vodafone
- Bespoke platform – we have developed our own customcommunity platform, specifically designed for insight generation
- Dedicated team – we have a dedicated and expert online communities team
- Acknowledged industry experts – we are regular conference presenters, sharing our latest thinking
