Business challenges
Constant change is a given in the technology and telecoms industries. Understanding consumers and competitors is of paramount importance to company survival. Developments that are currently impacting these sectors include:
- Mobile Internet
- Location based services (LBS)
- VOIP
- Online gaming
- Social networking
- Digital media
Who we help
- Consumer electronics manufacturers
- Mobile network companies
- Entertainment providers i.e. games, films etc
- Media owners
How we help
We work with leading tech and telecoms companies to help them gain or retain a competitive edge. Services we provide include:
- New product development and innovation
- Usage and attitude studies including market segmentation
- Price optimisation
- Advertising effectiveness
- Brand evaluation and tracking
- Customer satisfaction measurement
Case studies
Ongoing customer understanding
| Client | O2 |
| Objective | Provide a cost effective, ongoing research resource, specifically to help understand key consumer segments |
| Solution | A closed community of 1,000+ consumers, incorporating discussion forums, blogs, polls, surveys and multi-media elements |
Product development
| Client | A consumer electronics company |
| Objective | Understand user experience in order to guide future product development, including pricing |
| Solution | An email survey with product users, sourced from customer registration database |
Website tracking and development
| Client | A consumer electronics company |
| Objective | Track user profile, behaviour and attitudes to websites across Europe |
| Solution | Website visitors surveys in native languages |
Mobile social networking: usage & attitudes
| Client | A mobile network provider |
| Objective | Understand user behaviour, attitudes and needs with regards to mobile social networking |
| Solution | A short term online research community with target segments, sourced from customer database |
