Business challenges
These are challenging times for brand owners, media owners and media and creative agencies. Fundamental changes in the media landscape are impacting how brands reach and talk to consumers. Channel proliferation and fragmentation, digital, the internet and user generated content are all leading to a reassessment of how best to communicate with customers.
Who we help
- Brand owners
- Media owners
- Media and creative agencies
How we help
Virtual Surveys is at the forefront of measuring advertising effectiveness in a digital age. Specific services we provide include:
- Advertising and media effectiveness, particularly online
- Brand evaluation and tracking
- Marcomms development
Case studies
Creative development (press and poster)
| Client | A major retail group with an online and offline presence |
| Objective | Understand the creative appeal, and potential effectiveness, of marketing communications for an online brand in order to to make improvements to the creative such that it delivered a clear, consistent and effective message to current and potential customers |
| Solution | Online email survey of customers of the online brand, plus other group brands (to understand scope for cross-selling) |
Online advertising effectiveness
| Client | COI/Royal Navy |
| Objective | Measure the effectiveness and impact of the COI's online campaign in communicating a clear recruitment message for the Royal Navy |
| Solution | Online panel survey with the target audience |
Media/advertising effectiveness
| Client | A broadcaster |
| Objective | Understand the audience for an online video-on-demand (VOD) service i.e. profile, usage and attitudes. Plus, measure the effectiveness of the service as an advertising vehicle |
| Solution | Email survey with the users |
Advertising & brand tracking
| Client | A major insurance provider |
| Objective | Measure the impact of an ongoing advertising campaign on key brand metrics such as brand awareness, brand image, brand consideration and purchase intent |
| Solution | Discrete waves of online panel surveys with the target audience |
