Virtual Surveys Marketing Sciences team offers sophisticated, advanced analysis techniques to help you get the most from the large sample sizes that online survey research can provide. We choose the method and analysis techniques that best answer your research objectives. Techniques include:

• Conjoint Analysis and Discrete Choice Modelling : to understand the drivers of choice, to test service/product scenarios to assess which offers the greatest potential, and to conduct pricing research
• CHAID/CART : to identify which factors best explain/predict a key dimension such as brand choice or satisfaction, identifying how best to target customers
• Modified Brand Price Trade Off (BPTO): a thoroughly updated method of modelling price and price competition
• Total Unduplicated Reach & Frequency (TURF): which products should you offer, what combination of flavours, sizes, menus will maximise your appeal to customers? These are the questions answered by TURF